Fitkültür
A platform that brings healthy living to individuals and companies through online camps, live events, one-on-one classes and online dietitian support. A network of trainers and dietitians, group camps and programs for companies.
- product
- fitkultur.net ↗
- infrastructure
- Gurulize infrastructure registered with USBS, the Remote Health Information System of Türkiye's Ministry of Health
- WIT Labs
- BUILD · FUND · GROW · OPERATE
- venture lead
- Erhan Ünal
The need it meets
- the need
- Keeping up regular exercise and healthy eating as part of everyday life.
- the gap today
- Nutrition and exercise programs are hard to adapt to daily life, and support from trainers and dietitians is often tied to a place and a time slot.
- our approach
- Online camps, live events, one-on-one classes and online dietitian support on one platform. The trainer and dietitian network reaches individuals and companies from the same place.
How experts and technology work together
- the user starts
The user picks the camp, one-on-one class or dietitian that fits their goal.
- program and booking
They join live group classes, or book a one-on-one class or a dietitian session.
- the expert decides
The trainer sets the program. The dietitian sets the nutrition plan.
- what the user gets
A sustainable exercise and nutrition routine, backed by live programs and expert support.
People make the call: technology makes access and follow-up easier, and an authorized person makes the assessment.
Who it's for
People who want to start working out, move regularly or improve how they eat: online camps, live events, one-on-one classes and online dietitian support.
fitkultur.net ↗Companies get employee wellbeing programs designed around their needs. The company sees only the reporting that is necessary and legally permitted. The content of individual sessions is not shared with the employer.
Book a Company MeetingWhat WIT Labs takes on in this venture
We don't work for a venture as an outside service provider. We build the product, put in capital, shape the growth plan and work inside the operation.
- BUILD
Product, agentic technology and Gurulize infrastructure
- FUND
Initial capital for selected ventures, follow-on investment at later stages
- GROW
B2C and B2B growth capacity
- OPERATE
Project, team and operations management
Trust and regulation
Trust, Data and Governance- infrastructure
- Fitkültür runs on USBS-registered Gurulize infrastructure. The registration belongs to the infrastructure. The authority to provide health services rests with the authorized healthcare facility and healthcare professional, under the applicable regulations.
- expert responsibility
- Assessment and decisions belong to the expert providing the service. Health services are provided only by healthcare organizations and healthcare professionals authorized under the applicable regulations.
- agent limits
- Where a flow uses agents (AI software that takes on tasks), the agent gathers information, summarizes, sends reminders and passes defined risk signals to the expert. It does not diagnose, start or change treatment, or recommend medication.
- data
- Data is limited to its purpose, and we work with as little of it as possible. The content of individual sessions is not shared with employers or used for marketing.
- emergencies
- Online sessions are not suitable for emergencies. In an emergency, call 112, Türkiye's emergency number.
Venture lead
Erhan Ünal
Fitkültür · Co-founder & Managing Partner
fitkultur.net
Take a look at the product, or book a meeting for your company.