OPEN THESES · AI-NATIVE LIFE

We're looking for founders to take on the unsolved problems of everyday life.

WIT Labs develops AI-native company theses in family, education, health, expert services and work life. We team up with founders who know the problem from the inside and pair their domain knowledge with our product, agentic technology, distribution, operations and capital. Because our infrastructure is already in place, we don't start from scratch, and we assess every thesis on its own users, authorization model and business model.

Match with a Thesis Bring Your Own Problem

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Open theses

StagesRESEARCHVALIDATIONREADY TO LAUNCH

The stage label shows how mature a thesis is. It says nothing about priority or importance.

family and careRESEARCH

Finding the Right Expert for Children and Teens

the problem

Parents can't tell when a change in their child's behavior or development calls for expert support, and getting to the right expert is a fragmented process.

Thesis details
target users
Parents, experts who work with children and teens, and companies that offer employee benefits.
why now
Parents are used to online expert support. Agents (AI software that takes on tasks) can structure information before the first session and speed up referral to the right expert.
what WIT Labs brings
Yuvadan expert network and parent channel · Gurulize infrastructure · corporate channel.
what the agent does

The agent structures what parents observe, prepares a summary before each session and sends reminders for the follow-up tasks the expert assigns.

what people decide

The expert assesses the situation, decides on the right support and, when needed, refers the family to in-person or emergency care.

who we're looking for
A leader from child development or child and adolescent mental health, or an operator founder who has built trust and operations in parenting products.
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family and careRESEARCH

Life Transitions and Caregiver Support

the problem

In transitions like pregnancy and the postpartum period, or caring for an elderly or chronically ill relative, families are left alone with scattered information, tasks to coordinate and a sense of isolation.

Thesis details
target users
New parents, family caregivers, employee support programs and the experts who serve them.
why now
An aging population and more dispersed families make coordination harder. Agents can keep track of tasks, documents and appointments.
what WIT Labs brings
Yuvadan's family journey experience · Gurulize expert platform · corporate benefits channel.
what the agent does

The agent organizes the needs of each stage and the caregiving tasks, sends reminders based on the plan the user sets, and routes questions to the right expert.

what people decide

The expert sets the assessment and the plan. The family makes the day-to-day choices.

who we're looking for
An operations-minded founder who knows maternal and infant health, elder care, home care or social services.
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education and developmentRESEARCH

Work Skills and Reskilling

the problem

Employees and career changers can't find a way to learn new job skills at their own pace, with feedback from experts.

Thesis details
target users
Employees, career changers, companies with training budgets, trainers and mentors.
why now
AI is reshaping job descriptions fast. Agents can scale personal learning plans and practice tracking.
what WIT Labs brings
Gurulize live class and expert infrastructure · D-CAT corporate channel.
what the agent does

The agent tracks the learning plan, practice tasks and progress.

what people decide

The trainer or mentor decides on the content and the assessment.

who we're looking for
A founder with experience in corporate training or adult education.
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education and developmentRESEARCH

Expert-Led Exam Preparation

the problem

For students preparing for LGS, YKS and KPSS (Türkiye's national exams) or the IB, good teachers and coaches are hard to reach and expensive.

Thesis details
target users
Students, parents, teachers and coaches.
why now
Online tutoring is here to stay. Agents can personalize study plans and track weak topics.
what WIT Labs brings
Gurulize expert platform and live class infrastructure · first product within days.
what the agent does

The agent runs the study plan and keeps track of weak topics.

what people decide

The teacher or coach sets the method and the plan.

who we're looking for
A CEO-caliber founder from education, or a founder with a network of teachers and coaches.
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work and organizationsRESEARCH

Employee Support Navigation

the problem

The wellbeing, family support, psychological support and everyday services offered to employees are disconnected. Employees can't find the right service, and companies can't see the impact without compromising privacy.

Thesis details
target users
Employees, HR teams, employers and service providers.
why now
The corporate channel is already in place through Yuvadan, Fitkültür and Loyexo. Agents can route each employee's need to the right service.
what WIT Labs brings
Existing expert networks · Gurulize infrastructure · corporate sales channel · employee benefits experience.
what the agent does

The agent classifies the need the employee describes, explains the options and handles appointments and follow-up.

what people decide

The expert makes the assessment. The employer sees only anonymous, aggregated data.

who we're looking for
An operator founder with experience in corporate health, employee experience, insurance or assistance services.
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work and organizationsRESEARCH

Customer and Employee Services in One Place

the problem

The service requests companies handle for their customers and employees (assistance, appointments, applications, complaints) are spread across different channels and suppliers. Tracking and accountability are weak.

Thesis details
target users
Banks, insurers, retail and service companies, and their customers and employees.
why now
Agents can take in a request, route it to the right supplier and log every step as a business object.
what WIT Labs brings
Loyexo operations experience · AgenticObjects business object layer · D-CAT corporate channel.
what the agent does

The agent classifies the request, passes it to the supplier and tracks it through to completion.

what people decide

The operations team handles exceptions and makes the decisions.

who we're looking for
A founder who has run assistance, call center or service operations. Strong applicants may be considered under different models, including a Loyexo partnership.
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health and wellbeingRESEARCH

Metabolic Health and Nutrition Continuity

the problem

Nutrition and exercise programs don't fit into daily life. People living with chronic conditions lose continuity between checkups, and experts work from scattered records.

Thesis details
target users
People looking for nutrition support, chronic patients under a physician's care, corporate wellness programs and dietitians.
why now
Remote follow-up has become a habit. Agents can scale daily tracking and session preparation.
what WIT Labs brings
Fitkültür dietitian and trainer network · Gurulize infrastructure registered with USBS, the Remote Health Information System of Türkiye's Ministry of Health · consumer and corporate channels.
what the agent does

The agent organizes meal, activity and habit logs, summarizes trends, sends reminders and flags anything outside set thresholds to the expert.

what people decide

The dietitian or physician makes the assessment, sets the plan and makes the clinical decisions.

who we're looking for
A dietitian founder, a clinical product leader who knows the chronic care journey, or an operator founder who has grown a health-focused subscription product.
adjacent use case
Physiotherapy and exercise tracking.

Uses USBS-registered Gurulize infrastructure where appropriate. The authorization model is set for each thesis.

WIT Labs is not a healthcare provider. Gurulize infrastructure is registered with USBS, the Remote Health Information System of Türkiye's Ministry of Health; the registration belongs to the software. Health services are provided only by authorized healthcare organizations and healthcare professionals, in line with the applicable regulations.

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health and wellbeingRESEARCH

Continuity in Psychological Support

the problem

Psychological support stops at the session. Mood tracking, exercises and risk signals in between go unmonitored.

Thesis details
target users
Adults looking for online support, users of employee support programs and qualified professionals.
why now
Remote care is here to stay. Agents can take repetitive follow-up work off the expert's plate.
what WIT Labs brings
Yuvadan psychology expert network · USBS-registered Gurulize infrastructure · corporate benefits channel · traceable agent layer.
what the agent does

The agent gathers information before the session, summarizes the records the user has agreed to share, sends exercise reminders and escalates risk signals to the expert.

what people decide

The expert makes the assessment, sets the plan and decides on referrals.

who we're looking for
A clinical leader who knows mental health services and expert operations, or an operator founder who can scale a regulated service.

Uses USBS-registered Gurulize infrastructure where appropriate. The authorization model is set for each thesis.

WIT Labs is not a healthcare provider. Gurulize infrastructure is registered with USBS, the Remote Health Information System of Türkiye's Ministry of Health; the registration belongs to the software. Health services are provided only by authorized healthcare organizations and healthcare professionals, in line with the applicable regulations.

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expert servicesRESEARCH

A Trusted Expert Network for Individuals

the problem

For everyday needs like legal, financial or career questions, people can't reach a trusted expert quickly or at a transparent price.

Thesis details
target users
Individuals and independent experts.
why now
Online consultations with experts are now normal. Agents can clarify the need and speed up matching with the right expert.
what WIT Labs brings
Gurulize expert platform · infrastructure used by more than 100 startups · first product within days.
what the agent does

The agent structures the need, handles expert matching and prepares the consultation.

what people decide

The expert gives the assessment and the advice.

who we're looking for
A founder who has run an expert community or grown a marketplace. The vertical (legal, finance, career and so on) depends on the domain the founder brings.
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expert servicesRESEARCH

An Expert Board for SMEs

the problem

SMEs and startups can't get steady advisory board support from finance, legal and growth experts at the moment they need it.

Thesis details
target users
SME owners and managers, and independent advisors.
why now
Agents can prepare company data and the agenda, and keep a record of every decision.
what WIT Labs brings
Gurulize expert platform · D-CAT corporate channel · AgenticObjects decision log.
what the agent does

The agent prepares the agenda and the data, and records decisions.

what people decide

The experts give the assessment and the advice.

who we're looking for
A founder with an advisory network who knows how to sell to SMEs.
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