Capital, technology and operations in one partnership.
WIT Labs is not a software team serving a venture from the outside. We join as a co-founder and build the product, the team, the growth engine and the company structure with the founder. We provide capital to selected ventures and run the follow-on investment process side by side with the founder.
Every stage ends at a decision gate.
At the end of each stage there are three options: continue, revisit or stop.
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01
Thesis and founder fit.
We look at the problem, the domain knowledge, the founder's motivation and the role they will take on.
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02
Validation.
We test user need, willingness to pay, the supply of experts and the distribution channel against real user behavior. We also define the nature of the service and its authorization model.
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03
First product and incorporation.
The first product goes live on Gurulize infrastructure within days. We set up the brand, legal entity, team and partnership agreement.
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04
Launch and growth.
B2C and B2B channels, operations and the measurement system go live.
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05
Capital and scale.
We assess the need for follow-on investment and, where it fits, co-invest with capital partners.
at the end of every stagecontinuerevisitstop
What we bring to the table.
The founder brings the field and the problem. WIT Labs brings the product, agentic technology, capital and the capacity to build a company.
- First product and agentic technology (CTO as a service, technology leadership included)
- Gurulize expert platform infrastructure
- Initial capital
- A CEO or COO when needed, plus technology and growth teams
- B2C and B2B go-to-market
- Project and operations management
- Incorporation and partnership design
- Follow-on investment readiness and capital partner relations
Equity is not a service fee. It is how we share responsibility.
We structure the partnership around responsibilities, not titles: what each side brings to the venture and carries over the long run. The founder brings domain knowledge and leadership, which is the base share of the partnership. WIT Labs takes on the technology, capital, growth and operations roles. If the founder takes on one of these roles, for example CEO or growth lead, the share tied to that role stays with the founder. We agree on the final structure together at the end of validation, and all shares are subject to the partnership agreement and vesting terms.
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Domain knowledge founder brings this · base share
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Technology WIT Labs takes this on
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Management WIT Labs takes this on
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Growth WIT Labs takes this on
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Capital WIT Labs takes this on
Product development capacity and capital (build + fund) in one model.
For selected ventures, we provide initial capital alongside product and technology capacity. At later stages we invest from our own resources or together with capital partners. The funding structure depends on what validation shows and on the partnership model. Capital does not come automatically with an application.
About capital partnerships| Stage | WIT Labs' role |
|---|---|
| Validation | Research and first product budget |
| Incorporation | Initial capital and product development capacity |
| Growth | Follow-on investment or co-investment with capital partners |
We set the authorization model thesis by thesis.
For every venture, we define the nature of the service, the decision owner, data responsibilities and the required permits during validation. Suitable ventures that involve health services can use Gurulize infrastructure registered with USBS, the Remote Health Information System of Türkiye's Ministry of Health. Depending on the service model, that can mean partnering with an authorized healthcare institution, working with authorized health professionals, or building a support model that falls outside the scope of health services. No single authorization model applies to every thesis.
- Nature of the service
- Decision owner
- Authorized provider
- Data controller
- Required permits
- Marketing claims review
We build our companies with agents, too.
The studio's own agents speed up every venture's go-to-market. Working alongside the venture team, they research keywords and demand, draft the content plan, write and publish blog posts, and track competitors. The human team sets the strategy and approves every output, and each output is logged with its source and rationale. Every new venture starts with what the previous one learned.
- Research keyword and demand research human approval
- Planning content plan human approval
- Writing blog posts human approval
- Publishing publishing blog posts human approval
- Tracking competitor tracking human approval
outputs are logged with their source and rationale