WIT LABS · AI-NATIVE LIFE · BUILD + FUND

You know the field. We build the company together.

WIT Labs is the venture studio of D-CAT Group. We build AI-native companies with founders who know the problem from the inside, and we bring product, agentic technology, growth, operations and capital together in one co-founding partnership.

PART OF D-CAT GROUP · AGENTIC FIRST · ISTANBUL

witlabs / new-company complete
founder
domain knowledge, the problem, leadership
wit labs
product, agentic tech, growth, operations, capital
  1. 1
    Researchapproved

    field interviews summarized

    problem and user map drafted

    human approval founder

  2. 2
    Planningapproved

    business model and distribution options prepared

    first product scope proposed

    human approval founder and WIT Labs

  3. 3
    Product (Gurulize)approved

    expert profile, booking and payment components connected

    first release ready for users

    human approval product team

  4. 4
    Launchapproved

    expert network and first user flow prepared

    growth plan drafted

    human approval founder

  5. 5
    Capitalapproved

    initial capital file prepared

    criteria for follow-on investment noted

    human approval co-founders

Agents do the prep work. Every step moves forward only with human approval.

START HERE

Which door is yours?

Go straight to the page that fits you. Type to narrow the list, or use the arrow keys.Tap the line that sounds like you.

THE MODEL

We're not advisors. We're co-founders who take responsibility.

We don't work for a venture from the outside. We build the product, put in capital, shape the growth plan and work inside the operation. The founder brings domain knowledge and leadership. The partnership reflects the responsibilities each side actually takes on.

  • BUILD

    Product, agentic technology and the Gurulize infrastructure

  • FUND

    Initial capital for selected ventures, follow-on investment at later stages

  • GROW

    B2C and B2B growth capacity

  • OPERATE

    Project, team and operations management

POWERED BY GURULIZE

We don't wait to build the first product from scratch.

With ready-made components for expert profiles, booking, payments, video and voice calls, expert management and reporting, we get the first product of a suitable venture in front of users within days. Custom development then follows what we learn from real use.

Ventures that involve health services can use Gurulize infrastructure registered with USBS, the Remote Health Information System of Türkiye's Ministry of Health. The registration belongs to the software. Who delivers the health service, and under which authorization, is defined separately for each thesis.

gurulize.com ↗
gurulize / componentsready
  • Expert profileready
  • Bookingready
  • Paymentsready
  • Video and voice callsready
  • Expert managementready
  • Reportingready
  • First product (MVP) in days
  • Used by more than 100 startups
  • Ready-made expert platform
AI-NATIVE LIFE

Expertise shouldn't stay with one person.

Today, what a teacher, psychologist, consultant or trainer knows reaches only a handful of people each week. The companies we build don't replace the expert. Agents (AI software that takes on tasks) handle the preparation, follow-up and continuity. The expert makes the decisions, and access grows. Yuvadan connects parents with experts in child development, psychology and education. Fitkültür makes what trainers and dietitians know available to everyone through live programs.

Apply as an Expert Partner

You don't have to be the CEO. You bring your expertise and your network.

the expert decidesagents prepare and follow upaccess grows
VENTURES

Companies we've built.

  • PARENTING & FAMILYB2C · B2B2C

    A platform that connects parents online with experts such as child development specialists, psychologists, education consultants and technology coaches. Companies can offer it to employees as a benefit.

  • HEALTH & WELLBEINGB2C · B2B2C

    A platform that brings healthy living to individuals and companies through online camps, live events, one-on-one sessions and online dietitian support.

  • EMPLOYEE & CUSTOMER VALUEB2B · B2B2C

    An enterprise platform that brings assistance and concierge, loyalty, employee wellbeing and ethics line services together in one AI-supported ecosystem.

  • ETHICS & COMPLIANCEB2B

    Anonymous ethics line and whistleblowing management for companies, plus setting up a code of ethics and an ethics committee. Part of the Loyexo ecosystem.

OPEN THESES

The problem you know from the inside could be our next company.

We're looking for founders for the theses we're developing across everyday life: family, education, health, expert services and work.

outside the categoriesopen

Your thesis

A problem you know from the inside that isn't on this list.

Who we're looking for
A founder who knows the field from the inside
Stage
Applications open
family and carethesis

Finding the Right Expert for Children and Teens

Parents can't tell when a change in their child calls for expert support.

Who we're looking for
A leader from child development or child and adolescent mental health
Stage
Research
education and developmentthesis

Expert-Led Exam Preparation

Access to good teachers and coaches is limited for the IB and for Türkiye's national exams (LGS, YKS, KPSS).

Who we're looking for
A CEO profile in education, or a founder with a network of teachers and coaches
Stage
Research
HUMAN CONTROL

Agents bring the speed. People keep the responsibility.

  • There is a clear decision owner. The agent prepares, sorts and reminds. The expert or an authorized person decides.
  • Output is traceable. Critical outputs are logged with their source, time and review status.
  • Authorization follows the thesis. Health services, advisory work and everyday life support are not forced into the same authorization model.
  • Data stays within its purpose. In every venture, rules for data access, retention and sharing are defined by the use case.
Trust, Data and Governance
review queueawaiting expert approval

agent draft · sample flow

Prep note before a parent meeting

Summary prepared from what the parent shared:
  • Topic and priority of the meeting request
  • Follow-up items from the previous meeting
  • A note flagged for the expert's attention
decision owner
Education consultant
source
Parent form, previous meeting note
authorization model
Everyday life support
data access
This meeting only

agentdraft prepared, awaiting review

PART OF D-CAT GROUP

Separate companies. One shared agentic backbone.

WIT Labs is one of D-CAT Group's four platforms. Our ventures draw on the group's enterprise agent infrastructure, the AgenticObjects business object layer and the Gurulize expert platform engine. A small founding team sets out with the backbone of a larger technology group.

D-CAT Group ↗
Ventures
YuvadanFitkültürLoyexoProbuddy
WIT Labs
Expert platform engineGurulize
Business object layerAgenticObjects
Enterprise agent infrastructuregroup ecosystem
D-CAT Groupshared backbone

Together, we launch.

Bring a problem, an area of expertise or deep knowledge of a field. We'll work out together whether it can become a company.

Build with us